For the launch of their new “24/7” training campaign, PUMA has tagged four-time FIA Formula One™ World Champion Lewis Hamilton to be the face of it.
The whole idea behind PUMA’s “24/7” campaign is to show how necessary it is these days to have a wardrobe that is functional both inside and outside of the gym. Hamilton was the natural selection for PUMA because due to his hectic schedule, he exemplifies the need to have a versatile training wardrobe that can transition from intense workouts to the street.
“For me, training is one of the most important aspects of my life, I don’t just do it to be fit, but because my job requires me to,” Hamilton said via a press release. “Before every race I need to be shedding pounds, this completely makes the difference between winning and losing. I think it’s so dope to be part of not just the PUMA family, but this campaign, which aligns 100% with who I am.”
Peep the video of Hamilton working out in PUMA’s “24/7” gear below and look for the training collection to hit stores in the very near future.
