PUMA & Foot Locker, Inc. Announce Extended Partnership

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PUMA and Foot Locker are building on their already-strong relationship as the global giants have announced an extension to their partnership.

The extension will be centered around PUMA Hoops and exclusive collections tailored to Gen Z and Gen Alpha, paving a way for the next generation of athletes, creatives, designers, and consumers.

PUMA’s long-standing relationship with Foot Locker has played an instrumental role in our ability to drive innovation and push the boundaries of sports, fashion, and technology globally.

Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.

Bob Philion, President of PUMA North America

Some of the partnership’s additions include exclusive access to LaMelo Ball’s PUMA MB.02 with more colorways arriving in December. Additionally, athlete-driven collection with Mikey Williams; programs with Dixie D’Amelio and Cordae; and other collections such as CoComelon x PUMA and more within Kids Foot Locker’s offerings.

We are very excited to build on our already strong partnership with PUMA.

By expanding and strengthening our collaboration with PUMA, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.

Andrew Gray, Executive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc.

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