words // Darren Griffin:
The Rihanna x PUMA deal has been in place for some time now, but it wasn’t until today that PUMA unveiled the first advertisement between the two parties. The visual debuted on the brand’s IG account featuring the Barbados born starlet adorning the newly introduced Pulse XT. Though it hasn’t been specified what Rihanna’s new job duties will entail, this new “Forever Faster” ad makes it clear that she will help drive the lifestyle market aligning performance footwear with the ever growing womenswear and training sectors. Stay tuned for more details.