PUMA‘s re-entry into the basketball market has been a towering story in sneakers and sportswear over the past year. Currently marked by success through athletic endorsements, social justice engagement and, of course, desirable sneakers, PUMA expands its reach today with a new multi-year partnership with the NBA.
“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” spoke Adam Petrick, Global Director of Brand and Marketing at PUMA. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
After easing back into the basketball space PUMA is now motioning with great force. Alongside the many aforementioned player endorsements, this new partnership will allow the brand to further accentuate those deals with more visibility.
This deal fosters community with PUMA and the NBA that will allow the latter to feature athletes in their respective NBA uniforms and team logos. Moreover, PUMA will be able to create authentic and truthful content that will provide richer storytelling opportunities for the company and its athletes.
“PUMA played an important part in the early footwear culture of the NBA,” remarked Dan Rossomondo, NBA Senior Vice President, Media and Business Development. “As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”
PUMA made its return to the basketball space officially this past October. Since that time, they’ve released several iterations of the PUMA Clyde Court and will release its second shoe, the PUMA Uproar, this weekend during NBA All-Star Weekend in Charlotte.