Memphis’ PreauXX is Keeping it Fresh Off The Block in the Dirty South

Welcome to Memphis.

The Fresh Off The Block series, presented by City Gear and Nike, highlights the intersection of music and sneakers. For the first episode, we head to the home of the blues and the birthplace of rock n’ roll.

Southern hip-hop artist PreauXX walks us through the city for the 40th anniversary of the iconic Nike Air Force 1. From what inspires his wardrobe to what makes Memphis so special and influential within the culture, PreauXX keeps it fresh and authentic while putting on for the south.

Watch the “Fresh Off The Block” episode with PreauXX below to learn more about the artist, the city, and how City Gear and Nike help keep him fresh.

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