TEAM PONY
Roster: Danny Chambers, Ruben Eriksson, Marcus Thomas and Thalia Meraz (CMF)
Hi Guys!
I´m Ruben, 23 years old from Sweden, so it is my first time ever in Portland. That´s kind of cool.
When I woke up this morning, I was excited about going to school, just to continue working with our briefs and try to figure out what shoe to make. Yesterday was a really long day; it was the first day of our project. I was still a bit tired due to the time difference between Sweden and Portland, nine hours is quite a contrast. But today I´m back on track. The PONY team started the day by cleaning the studio; every team has to do that every other day. I really feel that we have a good thing going on in the group, real teamwork and I feel that I can ask the other guys about anything, not just shoe and design related stuff, but about some language issues.
After the cleaning, D´Wayne kicked off the day with some sneaker history and the Bruce Lee quote of the day. Then he went on to discuss storytelling, which is an important part of any product. He also showcased some of his own work and that was cool to see, not only his Jordans but also riding boots and other stuff.
I started to work on my own again after lunch, just continued with my brief. A lot of the work at this point consists of research, about the PONY brand, New York, and in my case suspension bridges. I´m thinking about using the Brooklyn Bridge as an inspiration for this project, because it is a real icon of New York. The purposes of a bridge is to take you from one point to another, which is what PONY tries to do with this new brand Product of New York. In many ways this Pensole experience is like a bridge to me, a journey, and in the end I hopefully will have a great project to look back on.
Today I struggled with my consumer, as I don´t know his exact story yet. I talked with D´Wayne about my ideas for the project and he felt that the consumer lacks content. During our conversation he showed enthusiasm towards my Brooklyn Bridge concept, which made me happy. I will continue to work on the consumer profile through the night and I´ve already come a long way, so the future looks bright.
I really want to talk to Suzette though, regarding some materials and colors. We have a scheduled meeting tomorrow so we will talk about it then. Thalia, our materials designer is doing a great job and comes talk to us frequently, she has been a really big help. So like I said before, the team is working great together.
That is all for now, hope you all enjoyed my first post. Tomorrow it is Danny’s turn to write something for you guys, I´ll be back soon.
