Leading the campaign is Sifan Hassan, a Nike athlete and a two-time gold medalist for the Netherlands.
The long-standing Patta x Nike relationship faces a new frontier as the Dutch-based boutique taps its run crew for the upcoming Patta Running Team x Nike Air Huarache collection.
Patta Running Team‘s collaborative work with Nike is dedicated to inspiring seasoned, new and/or future runners of all ages and backgrounds to claim their space in the sport.
Patta Running Team was born from a desire to connect with like-minded individuals around the world through the universal language of running.
It’s about discovering new places, forging new connections and embracing freedom. Running transcends borders. Because when you run, your mind and spirit are set free to think and dream.
Edson Sabajo, Patta Co-Founder
Sifan Hassan, the Ethiopian-born Dutch runner, stars in the campaign alongside Patta’s Sabajo and members of the Patta Running Team. Hassan perfectly captures the essence of the campaign with her unique story and undeniable perseverance. Already an elite runner, the Olympic gold medalist ran the second fastest women’s marathon time during the 2023 Chicago Marathon at 2:13:44 — it was her second time ever running the marathon.
The collection is headlined by three colorways of the Patta Running Team x Nike Air Huarache, a hybrid sneaker with the upper of the Air Huarache Plus with the midsole of the Nike Air Pegasus 40.
Additionally, the unisex collection includes leggings made from lenticular three-color material and a heavyweight wool and leather varsity jacket that incorporates nods to Patta Running Team achievements and dedication.
Track and race suits, tops, shorts and a running vest are also included in the capsule. Patta’s signature Patta Panther running mascot is also found throughout the collection.
The Patta Running Team x Nike Air Huarache and apparel collection releases in-store at Patta locations and online at Patta.NL on April 26, 2024, with a global release on SNKRS and select retailers taking place on May 2, 2024.
The Patta Running Team x Nike Air Huarache is priced at $160 each.
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Patta Running Team x Nike Air Huarache
Release Date: April 26, 2024
Price: $160
