The Panini x Reebok Question Collection Cements Allen Iverson’s Legacy

Following the unveiling of the Friends & Family Panini x Reebok Question colorway, the card-manufacturing company and Reebok have officially unveiled the Panini x Reebok Question collection.

Panini introduced “Prizm” cards in 2012. For the last decade, the high-gloss Optichrome designs, desirable rookies, and coveted short-print parallels have been the foundation for the current card craze. The collection takes on the Panini “Prizm” series and reimagines it on A.I.’s iconic silhouette.

This has been a long time coming. The Prizm brand has helped launch sports trading cards into the global mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture — we think this one will be fun for everyone who engages with it.

Jason Howarth, VP of Marketing at Panini America

The Panini x Reebok Question collection includes three colorways: the Panini x Reebok Question “Tiger Prizm” nods Iverson’s tenacity, taking cues from Panini America’s admired “Tiger Prizm” parallel with overlays across a white leather upper; the Panini x Reebok Question “Rookie Signature Prizm” puts a glossy royal blue “Prizm” spin on the low-cut Question, paying homage to Iverson’s rookie team colors; and the Panini x Reebok Question “Black Pulsar Prizm” offers a narrative on the flashing lights surrounding A.I. via Panini America’s hyper-rare “Black Pulsar Prizm” treatment on the upper alongside smooth suede overlays. 

Select pairs purchased from and local retailers will come with a pack of limited-edition Panini x Reebok Iverson trading cards. Each card features imagery of A.I. from the early 2000s captured by legendary photographer Gary Land with designs drawing inspiration from “Prizm,” Question, and other Reebok Iverson product lines. From these packs, select customers have the opportunity to “pull” special “Prizm” parallel cards, short-printed Iverson on-card autographed cards, Iverson-worn patches, and more.

The Reebok x Panini America footwear and apparel range is available globally from and select retailers beginning November 4.

Take a detailed look at the collection below, and keep it locked on the release dates page for more sneaker release dates and news.

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