This morning, the Swoosh and Virgil Abloh unveiled “The 10” — a set of iconic Nike sneakers both past and present reimagined and remarked by the Chicago-based designer.
While much had already been seen, a highlight comes in our first look at the Off-White x Nike Air Max 97.
“TRENDING” is one way to put it as this collab places the designer of the moment with the most popular silo in modern sneaker culture though still retro in origin.
As part of the “GHOSTING” series, this pair plays with translucent styling and big branding. Reworded lines almost appear more futbol in fashion, tonal and thicker than that of the original.
Made modern and made by Virgil, look for the Off-White x Nike Air Max 97 to release this November at NikeLab and select accounts worldwide.
Off-White x Nike Air Max 97
Release Date: November 2017