Unlike previous years, 2019’s Air Max Day was less about shoes from the past releasing and more about introducing new models set to define the future.
Taking to his social account to do just that, Nike Boy and new member of the Cleveland Browns O’dell Beckham Jr. debuted his first official signature shoe — the Nike Air Max 720 OBJ.
Influenced by Agassi in color blocking and sitting atop the 720 sole, this loud lifestyle runner is perhaps the most out-of-the-box signature shoe for a football player as it lacks turf or training roots. True to OBJ, it’s fashion first.
View this post on Instagram
Nike Air Max 720 OBJ | US 8 – 12 | 200 € | Available from June 12th instore only at solebox Berlin. . Football Superstar Odell Beckham Jr. and Nike teamed up to create a collaborative Air Max 720. A solebox exclusive and strongly limited seeding box will be released in our Berlin store with an absolute special feature: OBJ will welcome you personally instore. Only 20 people will have the honour to pick up one of the boxes to add them to their collection. For more information tap on the link in our bio. #solebox #Nike #OBJ
The Nike Air Max 720 OBJ will release in limited fashion overseas at Solebox in Berlin on June 12th.
According to @j23app, a wider release will happen on June 21st.
Peep OBJ and his new 720s in official photos and shots from Highsnobiety. Sidebar, OBJ calls his kicks a “pool party vibe” which is sick.
Nike Air Max 720 OBJ
Release Date: June 12, 2019 (Solebox)/June 21, 2019