Nike’s New “Shoe Therapy” Commercial is an Homage to ’90s Ad

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Nike has offered retro shoes and apparel for quite a few years, but commercials? Yep, that too.

In early 1997, Nike released a series of TV spots the featured Nike athletes for then the fastest system in the Nike arsenal – Zoom Air. The series featured Olympic Gold Medalists Gail Devers and Michael Johnson, NBA All-Star Gary Payton, and American League base-stealing champ Kenny Lofton to promote Zoom Air across various sports categories.

  • Gail Devers and Michael Johnson wore the Nike Air Zoom Spiridon
  • Gary Payton wore the Nike Zoom Flight Hawk
  • Kenny Lofton wore the Nike Air Zoom Diamond Metal
Michael Johnson in the Nike Zoom Spiridon
Kenny Lofton in the Nike Air Zoom Diamond Metal
Gary Payton in the Nike Zoom Hawk Flight
Gail Devers in the Nike Zoom Spiridon

Recently revived for their VaporFly 4% launch with the likes of Lena Waithe, Shalene Flanagan, Draymond Green, Sean Wotherspoon, Richard Sherman, Paul Rodriguez and more starring, the new clip is just another example of the Swoosh tapping into nostalgia while making the most of modern talent.

Peep the original ’97 clips and the new 2018 campaign below.

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