Nike’s “Just Do It” Slogan Turns 25

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Yes, it has been that long.

Nike’s classic “Just Do It” slogan, created by Wieden + Kennedy, celebrates its 25th year in existence this month. Sure, we’ve seen a limitless amount of slogans since “Just Do It,” but it’s safe to say those three words will go down as one of the greatest lines of all time.

“It was a simple thing,” Wieden recalls in a 2009 Adweek video interview about the slogan. Head over to Adweek to get a full description of how the slogan originated. Also, check out aforementioned Wieden interview from 2009 below.

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