Quiet as kept, some never thought they’d see the light of day when brands like Nike released sole-swapped sneakers at retail. It was largely thought – or better stated, presumed – that brands saw this as the underbelly of the culture. The assumption was always that companies felt they got it right the first time, why change the shoes DNA by entangling it with another?
Nike, at least for the moment, is proving those notions wrong by sole swapping the Nike Air Max 97 and the Air Max Plus. The iteration we view here today, titled the NikeLab Air Max Plus 97, features the Plus’ upper over full-length Air cushioning courtesy of the 20th anniversary Air Max 97.
Look for this pair on November 21 for $175 at select NikeLab retailers.
NikeLab Air Max Plus 97
Style #: AH8144-001
Release Date: November 21, 2017