Sole swapping in modern sneaker culture is commonplace. It’s the lifeblood of creatives who don’t work for large brands or draw paychecks via contract design work yet delve deep into the art of deconstruction and reconstruction. But now that the most influential companies in sportswear have internally adopted the process from a retail standpoint, it can be viewed as both good and bad depending on who you ask. Or who, potentially, is now loosing work because of it.
Nike embraces this hybrid theme with their upcoming Nike Air Max 97 x Nike Air Max Plus mashup courtesy of NikeLab. Utilizing the AM 97 upper with AM Plus tooling, the contemporary rendering is vindicated with a November 21 release date. The NikeLab Air Max 97 Plus will retail for $160. Grab an official look below.
NikeLab Air Max 97 Plus
Colorway: Black/White
Style #: AH8143-001
Release Date: November 21, 2017
Price: $160
