Nike Stops Online Sales in Russia

Nike has stopped online orders for Russia as the global sportswear brand can’t guarantee delivery at this time. This interruption also affects the Nike app, both which will be offline for the time being. Nike made this service announcement on the frontpage of the Nike Russia website and suggested that Russian customers head to one of the brand’s local retailers if they wish to purchase Nike products.

The Wall Street Journal reported that Nike operates about 116 stores in Russia, most of which appear to be open according to the website. Nike didn’t give full details as to why they’re unable to guarantee deliveries, but considering Russia is in the midst of an intense political landscape, with protests resisting Russia’s active invasion of Ukraine, it seems that it is a difficult time for logistics. Other shipping conglomerates like FedEx and United Parcel Service have officially suspended shipping to Russia as well.

At this time Nike hasn’t made an official statement on this matter or on what is happening in Ukraine, but their behavior follows suit with a long list of other companies that have cut back on business with Russia for the time being. E-Commerce retailers like Net-A-Porter and Farfetch have also suspended shipping to Russia and mentioned that Apple Pay might not work, amongst other payment forms as well. Outside of fashion and footwear, companies like Ford Motors, Dell, Apple, Disney, and Ericsson AB, have halted sales and operations in Russia.

It’s unclear how Nike plans to keep their Russian retailers fulfilled, but we will continue to update this story as it develops. For more sneaker news and release dates, follow @NiceKicks on Twitter.

Lead image by Andrey Rudakov for Bloomberg News.

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