Nike Alleges that the StockX 99.95% Authentication Accuracy Rate is a Baseless Claim; Purchased 78 Fake Sneakers

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Nike claims that they’ve purchased four pairs of counterfeit sneakers on StockX, adding a counterfeit claim to the ongoing NFT lawsuit with the secondary sneaker marketplace. Nike requested a federal judge to let them add counterfeiting and false advertising claims to the trademark-infringement lawsuit against StockX according to Bloomberg.

“Those four pairs of counterfeit shoes were all purchased within a short two-month period on StockX’s platform, all had affixed to them StockX’s ‘Verified Authentic’ hangtag, and all came with a paper receipt from StockX in the shoe box stating that the condition of the shoes is ‘100% Authentic,’” Nike said in a court filing Tuesday.

This debunks StockX’s claim that all the items that go through their verification process are 100% authentic, and whether or not this claim will be added to the ongoing lawsuit is still unknown. StockX has responded stating that the claim is “baseless” and that hundreds of Nike employees have purchased sneakers through their marketplace, including current senior executives. Check out the statement and filings below and stay tuned to Nice Kicks for any updates on this ongoing story.

UPDATE 12/19/22:

The tension between StockX and Nike continues to build after StockX claimed that Nike failed to respond to discovery documents.

A new report from Complex discloses more information from the trial’s discovery phase, in which StockX and Nike are in the midst of exchanging details pertaining to evidence and witnesses in preparation for court.

StockX’s discovery requests were made in regards to Nike’s claims that StockX harmed Nike’s reputation and that the StockX 99.95% Authentication Accuracy Rate is a baseless claim.

StockX stated, “To test whether Nike’s allegations are accurate and whether StockX has in fact ‘harmed’ Nike’s ‘reputation,’ StockX is entitled to discovery into what that reputation is.”

Meanwhile, the Swoosh’s legal team claims that Nike has purchased 78 fake sneakers from StockX, that were supposedly verified authentic. Approximately 36 of those pairs were sold to a single buyer.

Nike followed these claims saying, “StockX advertised for years, without these documents, that its authentication process guarantees 100 per cent of the goods sold on its platform are genuine.”

StockX provided Complex with a statement saying, “While we can’t comment on pending litigation, the content in our filing speaks for itself. We stand by our verification process as one of the first and best in the industry, and in the first 11 months of 2022, StockX protected customers by rejecting nearly 300,000 products worth more than $80M.”

UPDATE 5/20/22:

Documents obtained by @SneakerLegal reveal that Nike takes a strike at StockX’s claims of having a 99.95% authentication accuracy rate. Nike insinuates that these claims are baseless as StockX does not provide an substantial measure for its accuracy rating.

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