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To help launch the Air Maxim 1, and the relaunch of the classic Air Max 1, Nike Sportswear teamed up with IAM1 and INSA for an incredible art installation throughout the streets of London. The Nike Sportswear INSA Exhibition takes you through a brief history of the Air Max silhouette in the most literal sense. INSA said, ?It started with Charlie Dark and the Run Dem Crew and got me thinking of how I see London and running. And I’m not really much of a runner, but I thought maybe my artwork would travel around the city. My art would do the running for me.” The ?Looking For Love In All The Wrong Places? exhibition runs from July 17th through July 26th in London. Check out more photos of the installation by clicking here. |
