Last summer, Nike launched its new REACT Foam in both the Hyperdunk 2017 and Jordan Super.Fly 2017. This spring, the Swoosh has its eyes set on running.
So, what exactly is Nike REACT Foam? The Swoosh has answered exactly that. Essentially a soft, durable, high energy foam that is also lightweight, the athlete tested, chemically compounded cushioning is essentially a hodgepodge of opposites. In many ways, it’s like a memory foam pillow for your feet.
“Think about your pillow — when you’re laying your head down to go to sleep, you don’t want it to bounce back up after it hits the pillow,” says Ernest Kim, Director of Advanced Footwear, Nike Running. “Instead, you want that pillow to absorb all of the force of you laying your head down so that you can get a good night’s sleep. That’s what we mean when we talk about great cushioning.”
Tested to the tune of over 400 chemical combinations, the final version of React foam was able to outperform its in-house predecessor by delivering 13% greater energy return than the latest generation of Nike Lunarlon foam.
“Nike React is more durable than any other foam we’ve tested in Nike running, meaning it will keep up with the needs of even the most dedicated distance runners,” says Kim. “My favorite bit of feedback came from a wear tester who said of running in the Nike Epic React: ‘It felt fun — it makes you want to run.’”
Look for Nike React technology to release in the form of the Nike Epic React Flyknit on February 22nd.
