All-Star Weekend is taking place in Utah and Nike is taking over with its newest signature shoe star in Ja Morant and the Nike Ja 1.
The Swoosh has unveiled the Mt. 12Skii build-out for ASW.
Designed in the shape of the Nike Ja 1, a Grizzly head, Ja’s ’12’ chain, and the Ja 1 box, the Mt. 12Skii gave fans the chance to get a one-of-a-kind experience with Morant and his first signature shoe.
In addition to the mountain, fans were able to purchase Ja Morant merch and the Nike Ja 1 “Scratch” in the SNKRS ice-box pop-up (which included an ice luge, making the kicks slide with every purchase).
Nike also treated fans with a SNKRS Pass and SNKRS Stash of the Nike Ja 1 “Midnight” colorway — with its iced out Swarovski crystal details.
Keep it locked in Nice Kicks on Instagram and the Nike release dates page to stay on top of the latest news and drops.