Nike is Letting You Make Your Own Sneakers in Less Than 90 Minutes

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On nearly any job application, you’re certain to come across a question that circles your ability to work effectively in a fast-paced environment. That said, how do you think you’d fare designing sneakers in less than 90 minutes? Well, Nike is willing to let you find out.

In a new initiative available launching this month, the brand will reveal its Nike By You Studio in New York City. A part of their Nike Makers Experience, this cutting-edge and highly personalized interaction was once exclusive to Nike’s top-tier athletes. Now, consumers from all walks will have an opportunity to work with Nike’s advanced innovation team on a one-of-a-kind version of the Air Presto X.

Two iterations of the shoe will be available for creative consumption – a traditional rendering and a slip-on. Each style is strategically suited for the process given optimal compliance to dynamic object tracking and projection systems that bring your personalized design aspirations to life.

The Nike Makers Experience at Nike By You Studio is located at 45 Grand in New York. Initially, it will be open to Nike friends and family and select Nike+ members. Stay tuned for more details.

Nike By You Studio
Nike By You Studio
Nike By You Studio
Nike By You Studio

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