Nike today has confirmed that its LeBron Watch program will return this December. One of last year’s most exciting and successful digital activations, the very first LeBron Watch 16 is set to launch on Christmas Day.
The program surrounds LeBron James’ favorite Swoosh silhouettes and namesake athletes as seen through his signature collection. He’ll dive into the Nike archive once more for another run of stellar exclusives. During the inaugural LeBron Watch campaign, some pairs released to be the public while others were player exclusives for James.
For this sophomore season, James will explore broader stories and personal experiences. A preview image has shown a Four Horsemen colorway in reference to his business team, a “Superman” LeBron 3 iteration, “Hot Lava” Air Tech Challenge II, and an Air Trainer.
Stay tuned for more details on LeBron Watch 2 in the days ahead.
