Nike Invests $75 Million Into The WNBA

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Nike is continuing their commitment to women’s sports and just announced they’ve made a $75 million equity investment into the WNBA.

Nike and the WNBA will work together and continue to grow the league with storytelling, visibility, and more grassroots opportunities. “Women’s sport is one of the best investments, with great potential to impact and grow the next era of basketball,” says Sonja Henning, VP, NA Leagues Partnerships, NIKE, Inc. “Nike has always been more than a sponsor with the WNBA — we’re a strategic partner. And we’re proud to be part of a movement that is redefining sport for a new generation — for WNBA players, fans and girls.” 

“I have always been an advocate for ‘if you can see it, you can be it,’” says A’Ja Wilson, forward for the Las Vegas Aces. “As a Nike athlete, I’m so proud to see the company’s expanded investment in the WNBA. It isn’t just about more support for players today, it also means more opportunity than ever to inspire young girls to dream big.”

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