If Nike also employs Oregon’s “Win the Day” mantra they’ve done it on March 16th. Introducing a variety of new silhouettes on their latest Innovation Day, perhaps the most intriguing is the Nike HyperAdapt 1.0.
Bringing to life Adaptive Lacing as previewed two decades ago in Back to the Future and foreshadowed with the upcoming Nike MAG auctions, wearers will now be able to custom fit their running shoes with no needs for loop, swoop in pull nor velcro. The forward thinking concept is the product of years of work done by Tinker Hatfield, Tiffany Beers and Mark Parker.
So, how does it work? “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
Positioned as the first step towards truly adaptive footwear, this move looks to do away with the slipping and pressure points associated with laces while gaining on the ability to create a shoe that senses and reacts to an athlete’s needs in real time.
Check out detailed images of the Nike HyperAdapt 1.0 below and look for these to launch exclusively on Nike+ app this holiday season.