TEAM “MAGNIFY YOUR GOAL”
Collectively clad in black and white business casual attire, Team Magnify Your Goal made an impression from the second they took the NPCE stage. The team of eight showcased an impressive cadence and flow throughout, seamlessly moving from member to member in a polished and strong presentation that earned them winning honors of the 8th annual competition.
With inspiration for their group project stemming from Berlin, Germany, the students looked to the local love of soccer and keyed in on style-focused consumers looking to set trends. The “Magnify Your Goal” logo drafts off of classic soccer club badges from the region, and its white, black, gold and red hues helped to influence the overall product collection.
The apparel for both men and women is made up of full Nike Tech Fleece tops and pants, with crest-affixed t-shirts to be worn underneath. For women, a boldly gold Nike Sportswear Athena sneaker conveys confidence in reaching your goals, while the men’s Internationalist is seen balancing black and white with red underlays, a nod to overcoming racial divide.
In addition to the detailed collections, Team Magnify Your Goal outlined an impressive marketing plan that featured app integrations across several of Nike’s own platforms, like SNKRS. They also presented a concept for custom Snapchat geo-filters, and mapped out several activations both in store and throughout Berlin to draw in soccer fans. The Magnify Your Goal storefront featured a sharp layout and interactive soccer goal room, but was highlighted by a translucent wall at the center of the showroom, signifying the modern unity between east and west Berlin after the demolition of the city’s Berlin Wall.
Check out the full presentation and product collection below, and congrats again to each of the Team Magnify Your Goal students on their group win, and all of the students that participated in this year’s Nike Product Creation Experience program.
Mentors: Jeremy Smith, Holly Darnell, Byron Whitmore
Students: Chanaiyia Walker, Lile Kalamafoni, Jade Patterson, Nia Monroe, Freddie Sly, Safura Amme, Kennidee Teal & PJ Eddinger
