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Focused on amplifying the intersection between sport and tech, the Swoosh recently launched the Nike+ Fuel Lab in San Francisco. This creative space will be focused on making Fuel the universal measurement and motivator for movement. Stefan Olander, Nike’s Vice President of Digital Sport, released the following statement:
“We are excited about evolving NikeFuel to deliver richer experiences that make it easier for all athletes to reach their potential. The demand for simpler data-powered experiences is soaring, and all-day sensing is more available on mobile and wearable devices than ever before. Nike is committed to broadening the use of NikeFuel through collaborations with industry leaders to create smarter products and services.”
Get an inside look at the Nike+ Fuel Lab in San Francisco in the photos below.
