The recent murders of George Floyd and Breonna Taylor are the latest instances of police brutality taking away Black lives.
The deaths have brought millions of people around the world to come together in solidarity with the Black community for the fight towards justice and equality. Brands are also doing their part by going beyond statements and making an impact through monetary donations.
Nike, Jordan Brand, and Converse are committing $40 million over the next four years to organizations within the Black community that, “put social justice, education, and addressing racial inequality in America at the center of their work.”
Nike’s CEO, John Donahue, addressed the issue at hand.
“We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates,” Donahoe said.
To learn on more ways to help, click this link.