Nike Celebrates the LGBTQIA+ Community with Upcoming “BeTrue” Collection

May 27, 2020 | Luis Torres |

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The Nike BeTrue tradition celebrates the LGBTQIA+ and its allies with colorways of some of the best Swoosh has to offer. The collection also supports organizations that nurture and advocate for equality. This year is no different.

The upcoming BeTrue collection focuses on the Nike Air Force 1, Nike Air Deschutz, and the all-new Nike Air Max 2090. The colorways feature the multicolor flag in an array of ways ahead of the release.

This year, Nike will be supporting 20 organizations advancing the LGBTQIA+ community.  The organizations range from local to national with a focus on advocacy in sports, creating safe spaces, and elevating the history of the community.

Take a look at the pairs below. Expect these to release on Nike.com and select retailers this summer. Which pair are you going for? Let us know on social media.

Nike “BeTrue” Collection 2020
Release Date: June 5, 2020 (Greater China) June 19, 2020 (Global)
Nike Air Max 2090 “BeTrue”
Nike Air Force 1 “BeTrue”
Nike Air Deschutz “BeTrue”

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