There hasn’t been a moment since 2003, when LeBron James first entered the NBA 15 years ago, that green and gold shades weren’t undeniably linked to his story. Those colors will always be with him, as they represent his time at St. Vincent-St. Mary, his alma mater in Akron, Ohio.
It was there James made a name for himself, quickly becoming the most known high school basketball player in history. His amateur games would air on EPSN. He’d cover Sports Illustrated before he could legally drink. James was a bigger star than most NBA players at the time, all before he could even be drafted by the league. This all took shape at St. Vincent-St. Mary, in green and gold.
When James touched down in the NBA, in 2003, after signing a long term endorsement deal with Nike, he’d debut the Air Zoom Generation during his rookie season. The shoe was produced in several OG colorways alongside a gang of masterful PEs. The “SVSM” sample would serve as best in show.
In the years that would follow, the “SVSM” colorway would become a running theme in James’ Nike collection. Famously donning his signature silhouettes and its many subsidiaries, it’s with little doubt the Nike Air Zoom Generation “SVSM” ranks highest among the lot of them.
This weekend, via a quickstrike release, that long beloved player exclusive will finally release to the public. Covered in white, green and gold shades as well it should be, James’ connection to St. Vincent-St. Mary is further solidified and newly rich by a wider cultural appreciation.
The limited edition release takes place on May 26 at select retailers like Sneaker Politics. The AZG “SVSM” will also be available at Nike SNKRS Saturday morning at 10am EDT.
Nike Air Zoom Generation “SVSM” QS
Colorway: White/Metallic Gold Dust-Deep Forest
Style #: AO2367-100
Release Date: May 26, 2018