Although there hasn’t been a time recently where the Air Max 1 wasn’t heavily populated in sneaker culture, Nike remains in a creative mindset where the widespread silhouette is concerned. The upcoming “Just Do It” edition speaks to those creative liberties, and why they keep the shoe new even after over 30 years in production.
Newness here is ironically achieved through old branding, as this white AM1 is coated in a wide assortment of vintage Swoosh branding. Iconic “Just Do It” phrasing appears across the base and heel of the shoe while orange and black contrasts thrive on this Tinker Hatfield design.
Release details for the Nike Air Max 1 “Just Do It” will release sometime this fall.