Although it’s fair to say the Nike Air Force 1 never truly left, its modern-day resurgence is well noted within the past few years. Spawned by retro releases of the “Linen,” “Hong Kong,” and the emergence of the SF-AF1 series, the Uptown, once a tried and true court shoe, continues to evolve in just above every space except the one it was created for.
Remastered more times than we care to count, one thing that has changed far less than the colors or materials is the branding. Largely set in stone has been the Nike Air branded heel. It doesn’t quite change on this new edition yet it’s heightened by additional Nike Air branding at the quarter paneling of the midsole.
A slew of new Forces is set to release later this month featuring this budding brand work. It’s both subtle and boisterous, bolstering the brand recognition as if we didn’t already identify with it, as if to fortify its ubiquitous nature.