Nice Teams Up With Sneaker LAB On A Sneaker Cleaning Kit That Gives Back

When it comes to sustainability within sneakers, brands are trying to do their part in protecting the planet with initiatives and new manufacturing processes that cut down on material, glues, and dyes to help efforts for a healthier planet and environment. While that’s at the forefront of sustainability in the sneaker industry, peripherals like cleaners are often overlooked for their impact on the planet, and Sneaker LAB is changing that with their environmentally friendly natural cleaning solution and products.

Nice is teaming up with Sneaker LAB on a limited collection that won’t just get your sneakers cleaned up, but proceeds will be going to WeForest and Caritas of Austin.

Sneaker LAB products are made in Africa and 100% biodegradable with packaging that is recyclable, which has been independently tested and Green Tag certified. A lot of shoe cleaners on the market are actually toxic and contain harmful soap and chemicals. Sneaker LAB’s products are built to be better for you, your sneakers, and our planet. It uses biotechnology which cleans at a microscopic level and keeps your sneakers cleaner for longer due to it continuing to work long after application.

WeForest believes in forests as a solution to climate change as afforestation and reforestation can remove around 29% of the 730 billion tons of CO2 needed to be removed in the 21st century to limit global warming to 1.5 degrees Celsius. Staying under a 2-degree temperature rise is vital to save the planet. WeForest goes about this by collaborating with communities around the world and strategically building out a plan to ensure forests will be protected in the long run.

The goal is to have over 100 million trees restored or conserved by the end of 2024, making a significant contribution to the UN Decade on Ecosystem Restoration. The UN Decade on Ecosystem Restoration aims to prevent, halt, and reverse the degradation of ecosystems on the planet and can help end poverty, combat climate change, and prevent mass extinction.

Caritas of Austin’s mission is to end homelessness in central Texas. They believe people should have a safe home, access to healthy groceries, jobs that provide a reliable living wage, and educational opportunities to learn life skills. They do this by providing housing programs, food programs, educational classes, job placement, and career development, and a Veterans assistance program.

The Sneaker LAB x Nice collection is available July 23rd with the Deluxe Kit retailing for $37.99, the 30 Pack wipes for $21.99, and the 12 pack wipes for $10.99. The proceeds are being split between WeForest and Caritas of Austin on each dollar received. The Deluxe Kit and wipes can be purchased at SneakerLAB.com.

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