Hip-hop celebrates its 50th anniversary in 2023 and to celebrate, Adidas and New York City honor the achievements of Run-DMC with “Run-DMC Day.” Commencing on August 9, Run-DMC Day comes just before the iconic rap group headlines the 50th Anniversary of Hip-Hop Concert on August 11.
Run-DMC is responsible for one of the most memorable moments in sneaker history as their single “My Adidas” was a testament to not only how far music had taken them, but an ode to the Adidas Originals Superstar. The track had everyone flocking to get their own pair of shelltoes circa 1986 and still remains a pivotal moment in the silhouette’s legacy.
Adidas Originals is intricately woven into the fabric of hip-hop culture. As a brand that embodies authentic creativity, we are so proud that we brought the Superstar to Run-DMC and they brought it to the world.
Rupert Campbell, Adidas North America Marketing President
Rev Run and DMC themselves pulled up to adidas’ immersive NYC pop-up at Bleecker Trading that featured music from DJ Skratchbastid. The immersive gallery space was decked out with Run-DMC collector’s items like vintage vinyl and a signed pair of Superstars.
The Adidas x Run-DMC Day pop-up will be open to the public from August 10-12. To visit, head to Bleecker Trading in New York City. For more sneaker news and release dates, follow @NiceKicks on Instagram.
