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New Balance celebrates its long-standing history with the upcoming New Balance Made in USA “Grey Day” Collection. As an ode to Grey, a color that has become synonymous with the Boston-based brand, New Balance covers the 990v4, 990v6, 996, and 998, in Grey hues.

Back in the late 1970’s, In the late 1970s, New Balance started using Grey as a solution for urban runners whose white shoes were getting ruined by city conditions. Not only did Grey match the cement that was scuffing up the runners’ shoes, but the Grey suede also reinforced durability and fit seamlessly into developing trends at the time.

With Grey at the heart of many New Balance sneakers, the connection between the color
and New Balance remains everlasting. The New Balance Made in USA “Grey Day” Collection tells that story, while also representing the brand’s devotion to craftsmanship.

To New Balance, the color grey represents a history of innovation and serves as a global symbol of style – it is emblematic our unique path forward. Grey Day is a moment for the brand to declare our unwavering position at the intersection of performance and style, and celebrate the design innovation that continues to propel us into the future.

Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance

All four of the sneakers from the New Balance “Grey Day” Collection are made up with a mix of materials featuring parts of hairy and smooth suede, as well as leather. The sneaker also comes with vintage-inspired laces and co-branded tongue tags. Each iteration features the signature New Balance “N” in Navy Blue.

We celebrate ‘Grey Day ‘as a unique moment of both reflection and forward thinking for the brand.

We’ll absolutely continue to share more about our connectivity to grey and creatively illustrate that legacy with future product and storytelling.”

Yenny Hsieh, Senior Global Product Manager for Collaborations & Energy

The New Balance Made in USA “Grey Day” Collection drops on May 12, 2023. Retail prices range from $190-$220. To purchase, visit the Grey Day Shop on

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