New Balance to Debut Limited Edition MADE 990v4 at Original Retail Cost

Back in 1982, when New Balance first released the innovative 990 silhouette, it was filled with firsts for its industry. Most notably, the New Balance 990 was among the first $100 athletic sneakers, produced in nondescript grey pig suede and mesh. The shoe far surpassed initial sales projections and quickly became a staple to casual wearers and aficionados the same.

Following re-releases in 1998, 2012, and most recently in 2016, New Balance returns the time-honored style once again, this time as the 990v4 — modernized with contemporary technology for comfort and cool to carry the shoe’s masterful legacy forward.

New Balance 990v4 "1982"
New Balance 990v4 “1982”

Today, in 2018, New Balance’s limited edition 990v4 “1982” marks a union of two classic New Balance colorways – grey and navy – to create the exclusive release. The shoe’s upper is dressed in traditional premium grey pig suede and mesh alongside a navy tongue logo with “1982” scripted at the foxing.

In celebration of the New Balance 990V4 “1982” edition, the Cambridge-based brand will release 1,500 pairs of the limited edition shoe at its original $100 cost at select pop-up locations across the U.S. on Saturday, April 14. Take a closer look below and also find the seven Stateside retailers.

New Balance 990v4 “1982”

Release Date: April 14, 2018
Price: $100

New York City, NY – New Balance, 150 5th Ave
Atlanta, GA – Foot Locker, Greenbriar Pkwy SW
Palo Alto, CA – Shoe Palace, 451 University Ave
Philadelphia, PA – Kicks USA, Roosevelt Mall, 2339 Cottman Ave
?San Francisco, CA – New Balance, 856 Market St
Washington, D.C. – YCMC, 1060 Brentwood Rd NE
Windsor Mill, MD – YCMC, Security Mall, 6901 Security Blvd

New Balance 990v4 "1982"
New Balance 990v4 “1982”
New Balance 990v4 "1982"
New Balance 990v4 “1982”
New Balance 990v4 "1982"
New Balance 990v4 “1982”
New Balance 990v4 "1982"
New Balance 990v4 “1982”
New Balance 990v4 "1982"
New Balance 990v4 “1982”
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