The New Balance 550 Prepares for “Valentine’s Day”

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The New Balance 550 is for lovers as the sneaker gets ready for “Valentine’s Day.” New Balance uses the annual holiday to dress up the sneaker in sweet pink and red hues.

Rarely does the New Balance 550 change up its signature toecap, but for Valentine’s Day, the traditional design element gets dressed up in pink suede. The heel counter is also made with pink suede, opting for a “Space Pink” rather than the bubblegum hue seen on the front. Elsewhere, the sneaker is crafted with white leather, thick mesh, and perforated overlays. The sneaker has a red velvet mudguard that matches the outsole and New Balance branding. To finish, the insoles feature red hearts to match the heart icon on the back of the heel.

The New Balance 550 “Valentine’s Day” is expected to release early in 2023. The retail price is set at $110. To purchase, visit and select retailers. For more sneaker news and release dates, follow @NiceKicks on Twitter.

New Balance 550 “Valentine’s Day”

Colorway:White/Space Pink-Scarlet
Style #:BBW550ZV
Release Date:2023

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