“Pure Platinum” Lands On The New Balance 550

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New Balance‘s retro basketball lineage continues to grow with its latest offering the New Balance 550. Thanks to the rise in vintage aesthetics, both the sneaker and fashion communities have adopted the 550 series into their weekly rotations.

The offering arrives in a white leather base with signature New Balance branding on the sides, tongues, and heels. Other details include suede materials on the mudguards and lower half of the heel, followed by two-toned rubber sole units. Wrapping up the silhouette is all-white sock liners and grey-colored insoles.

For now, release details are unknown, so instead, check out the New Balance 550 “Pure Platinum” below and hit up our Sneaker Release Page for more updates on upcoming kicks. Expect a release later this year at New Balance and select retailers for $110. Keep it locked at Nice Kicks for more news around the industry.

New Balance 550 “Pure Platinum”


Release Date: 2022
Price: $110

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New Balance 550 “Pure Platinum”

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