Miller Lite & New Balance Channel The 624 To Create The Dad-Approved Shoezie

There is no brand that screams dad-approved than New Balance. Dads around the world have celebrated their laid back style with a colored polo shirt, khaki pants, and the iconic 624. In light of Father’s Day, Miller Lite and New Balance have come together to create a 624-inspired shoezie for any and all beverage purposes.

“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. “When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic “Dad Shoe,” New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”

Sofia Colucci, Vice President of Marketing when discussing the collaborative effort

Miller Lite fans, Dads, and appropriate aged adults have the opportunity to enter a draw for the shoezie on Father’s Day, June 20, at 9:00 am CT by visiting theshoezie.com. Winners will then be notified at the end of the night.

Miller Lite x New Balance Shoezie

Release Date: June 20, 2021

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