Childhood friends and Academy Award winners Ben Affleck and Matt Damon are starring, directing, producing, and writing a film about Sonny Vaccaro and how Nike ended up signing Michael Jordan, which ended up changing the whole landscape of sneakers as we know it today.
Damon is set to play Sonny Vaccaro who was the main catalyst in swaying Michael Jordan to sign with the Swoosh as well as helping adidas land Kobe Bryant when he was coming out of high school. Affleck will direct and play Nike co-founder Phil Knight in a film about Nike’s pursuit and signing of Michael Jordan which would become the most iconic relationship between athlete and brand.
ESPN’s 30 for 30 produced Sole Man back in 2015, a documentary on the life and career of Sonny which spans decades and different sneaker brands, which detailed how Vacarro landed big-time basketball players to the respective brands he worked for.
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