Li-Ning Suffers First Annual Loss Since 2004

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Chinese sportswear brand Li-Ning has suffered its first financial loss in nearly a decade,?The Financial Times?reports. An overcrowded market, branding mistakes, and discounted product are all attributed to the lackluster fiscal year, as is the slowdown in China’s economy. While market conditions are difficult in China, some US consumers were hoping that Li-Ning product would be available in America following the announcement of Dwyane Wade’s ten-year, $100 Million dollar deal with the brand and ensuing signature debut. Would you like to see Li-Ning product like the Way of Wade available in the US? Let us know in the comment section.

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