Chinese sportswear company LI-NING opened its first flagship store in Hong Kong earlier this month. Located at Canton Road, Li-Ning’s first flagship store in Hong Kong is designed to showcase elite sports performance technology products.
The Hong Kong flagship will also focus on establishing and organizing sports within the local communities. Li-Ning is hoping to strengthen the connection between Chinese culture and global sports.
The grand opening unveiled Li-Ning’s two-story retail space which is nearly 7,000 square feet. On the outside, the massive store takes on a minimalist aesthetic with simple design language to build clear and powerful brand recognition. Once you step inside, you’ll have access to the latest Li-Ning products that combine sports-infused construction with dynamic modern design elements.
The Li-Ning Flagship Store is open now. To visit, head to Shop G38F &139E, Silvercord, No.30 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong.