words // Nick DePaula:
Under Armour might’ve surpassed $3 Billion in sales last year, and their signature athlete Stephen Curry even beat his Cleveland Cavaliers in last year’s NBA Finals, but LeBron James is pretty defiant about one thing — he insists he doesn’t know who Under Armour is.
When a reporter — for what reason, I have no clue — began a question to LeBron about a recent UA commercial, Nike Basketball’s longtime headliner quickly shot him down.
“Who? Who is that?” he fired back. “I don’t know what you’re talking about. The other guys?”
Earlier this month, Nike signed the Cavs star to a lifetime deal. The reporter didn’t quite catch LeBron’s point, and again began his question, to no avail.
“I only know Nike,” James said firmly. “That’s it. Lifetime.”
Check out the awesome deflection by LeBron below. Perhaps UA will have some extra motivation going forward to make sure King James takes notice.