LeBron James and Nike set a new record for the biggest shoe contract of all time when then an 18 year old high schooler signed a 7 year, $90 Million deal with Nike who had not played a single NBA game.
In his rookie season, LeBron James played in the Nike Air Zoom Generation, but subsequent years followed with a sequential number for each shoe making the AZG the unofficial LeBron 1. The AZG was designed by Eric Avar, the LeBron II-VI were designed by Ken Link, and LeBron VII-11 have been designed by Jason Petrie.
| Nike Air Zoom Generation | Nike Zoom LeBron II |  Nike Zoom LeBron III |
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 Nike Zoom LeBron IV |
 Nike Zoom LeBron V |
 Nike Zoom LeBron VI |
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 Nike Air Max LeBron VII |
Nike Zoom LeBron VIII |  Nike LeBron IX |
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Nike LeBron 11 |