LeBron James and Nike set a new record for the biggest shoe contract of all time when then an 18 year old high schooler signed a 7 year, $90 Million deal with Nike who had not played a single NBA game.
In his rookie season, LeBron James played in the Nike Air Zoom Generation, but subsequent years followed with a sequential number for each shoe making the AZG the unofficial LeBron 1. The AZG was designed by Eric Avar, the LeBron II-VI were designed by Ken Link, and LeBron VII-11 have been designed by Jason Petrie.
|Nike Air Zoom Generation||Nike Zoom LeBron II||Nike Zoom LeBron III|
|Nike Zoom LeBron IV||Nike Zoom LeBron V||Nike Zoom LeBron VI|
|Nike Air Max LeBron VII||Nike Zoom LeBron VIII||
Nike LeBron IX
Nike LeBron 11