PUMA and Lauren London are celebrating women beyond just 24 hours. The PUMA “International Women’s Day” collection includes a set of apparel seen on Lauren London and includes an upcoming PUMA Suede Classic “IWD” in that rich lavender hue.
The commitment to women from the brand, however, is more than just kicks and a tracksuit.
PUMA’s IWD Pack comes on the heels of the brand’s launch of “She Moves Us,” which brought together its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world, including Dua Lipa, Cara Delevingne, Skylar Diggins-Smith, Lauren London, and more.
PUMA will generate inspiring content over the course of 2021, such as talks, videos, and interviews with its female ambassadors, guided by the theme “She Moves Us,” and will tell the story of how its female ambassadors were inspired to become who they are today, the women who helped them, how they overcame challenges in their personal lives and careers and how they made it to the top in their respective fields.
The apparel is available now on PUMA and the Suede Classic will make its way to PUMA.com and select retailers on April 10, 2021. Take a detailed look at the pair below, and be sure to head over to the sneaker release dates page to stay on top of more sneaker news.
PUMA Suede Classic “IWD”
Release Date: April 10, 2021