Kyrie Irving Finds His Groove in Self-Directed Nike Kyrie 4 Ad

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Kyrie Irving has been a prominent figure in news feeds throughout 2017. Whether it was his “world is flat” claims, his trade to the Boston Celtics, or the team’s Eastern Conference best record, Irving has broken out as one of the biggest stars in the league. Now, in his new self-directed Nike ad, he shows off the budding Nike Kyrie 4 in the most Kyrie way possible.

Featuring one big earth joke thanks to a spinning metal cutout of a flat globe, the hilarious and self-reflective ad is catered uniquely to Kyrie. Irving then displays his masterful dribbling skill set while wearing the newly released Black/White Kyrie 4.

Give the new Nike “Find Your Groove” ad a look below and shop the Nike Kyrie 4 now online.

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