Interview // Designer Kim Jones Discusses New NikeLab “Packable Sport Style” Footwear & Apparel Collection

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words // Nick DePaula:

For designer Kim Jones, Louis Vuitton’s current Artistic Director of Men’s Ready-To-Wear fashion, the opportunity to partner with Nike and layer in his lens atop several new silhouettes made to be worn on the move, has simply been “a real honor.” The designer boasts a sneaker collection of more than 500 pairs, and can often be seen wearing everything from classic Air Jordan 1s to iconic running silhouettes like the Air Max 1 and Air Huarache.

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Designer Kim Jones

While Jones himself is London-born, his nomadic childhood was spent living all throughout Africa and the Caribbean, helping to inform his sense of style and design at an early age, and driving his passion for travel.

It’s that collection of global insights from around the world, coupled with a degree from the esteemed Central Saint Martins College of Art and Design and his tenure in the fashion world that has helped to frame his creative approach to designing some of the industry’s most leading footwear and apparel collections. He’s often credited with bringing street style to the runway, blending more athletic and streetwear looks with high fashion.

NikeLab recently sat down with Jones to dive into the intent and inspirations behind each piece from his new “Packable Sport Style” collection, featuring boldly blocked windrunner jackets and a new take on the Air Zoom LWP running shoe.

Originally released in 1995 some two decades ago, the initial Air Zoom LWP silhouette (seen below) helped to usher in an era of Zoom Air. It introduced the responsive cushioning to the running world, while the Air Go LWP debuted Zoom in basketball. Then publicly dubbed the much less sexy “Tensile Air,” the tech was re-branded a year later (thankfully) to the sharper and swifter Zoom Air moniker.

The new NikeLab take on the Air Zoom LWP features a fused and modernized upper, with a precision sculpted midsole and visible cutaways through the outsole to showcase the Zoom Air unit housed within.

Read ahead for a full look at the upcoming men’s and women’s NikeLab x Kim Jones Packable Sport Style collection, along with several insights into the worldly view and travels that have helped to shape Jones’ outlook.

The original Air Zoom LWP, released in 1995

What are your earliest memories of Nike?
Kim Jones: Being obsessed with having to have a pair of Nikes when I was about 13, or maybe even 12, and just nagging my parents to buy them for me. I saw them and immediately wanted them.

Do you remember the early styles that you were into?
Silver Nike Vandals.

Did your original interest in sneakers come from a street-cultural standpoint or a sport standpoint?
I was cycling a lot when I was a kid so that was a lot of it. I had them for sports and they looked cool as well. Also I was a straight-edger for a while and we were all obsessed with Jordans. Everyone would go to buy their Jordan Vs. We were super excited about it and would fight over every color, because we didn’t want to have the same ones. It was typical teenage guys being obsessed. I had a group of friends who I used to hang out with all the time and we all had the same size feet, which was quite useful, so we’d all just swap stuff over.

Do you have any of them in your archives now?
I have about 500 or 600 pairs of sneakers in my archives, probably. I’ve got them in my house in London and just lots and lots of cupboards in Paris. I’ve got lots of Jordans and tons of pairs of Huaraches. When they first came out, I bought them in bulk because I loved them so much.

What is it about sneakers in particular that interests you?
Now I’m interested in them because of the technology that goes into them and how they are developing so quickly and becoming really proper, serious product design. The technology side of it is the thing I really, really like — how it leads the fashion side and that becomes a lifestyle.

What else is interesting you right now?
Well, I always look at culture (more than fashion) as a reference — and travel, which is the key thing. I love going to South Africa. I really enjoy the energy down there — also in Tokyo, New York and LA, but I like to look in different places, too. Last summer I went to Southeast Asia, which was really interesting.

1200 Nike_Apparel_FA16_LOOK_7_0439Since your graduate collection [at Saint Martins], your aesthetic has most often been described as infusing street style into high fashion. Do you agree with this assessment? Is there anything you would add?
I think that is the way everything is moving forward; I was just one of the first people to do it. There was an article written today looking back on my first collection and it made me think about how far I’ve come from — it’s kind of scary. It’s been 15 years and it has gone so quickly and I’ve done so many things in that time. I refine what I do more and more.

Why are streetwear and sportswear important these days?
Because they are real. They’re in everyone’s life and filtered into everything.

You already work in the sportswear space a lot. How is the collaboration with Nike different?
I’ve always wanted to work with Nike and when they approached me it was the perfect time. I wanted to use Nike technology so we found something old and made it into something that was very new. I didn’t want the collection to look retro. I wanted it to be modern and to speak to youth today.

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Speaking of youth, the color palette of the collection is a mix of club-kid neons and neutrals. How did you arrive at that combination?
All the colorways come from old Air Maxes — there’s an Air Max 95 colorway and one from a classic, original Air Max, then we added another color palette that was looking at the future. It was about taking the DNA of what Nike stuff is all about and mixing it together, taking elements of all the different things I liked and putting it together.

A number of the garments in the collection are transformative, meaning the wearer can use them in multiple scenarios. Was this a design focus?
550 kim-jones-nike-zoom-lwp-02_o981ocIt’s about a utilitarian approach to design and function to give the customer something they can use in different ways. That’s what I was thinking about — how to make it useful to the wearer.

What are some details that contributed to this design approach?
It was looking at making things out of the least amount of seams so they could be lighter and smaller — really looking at the authenticity of what Nike does the best and taking the key elements and using the technology to create these products. The Windrunner is [made from] just one piece of fabric, so looking at how that would be cut and how that would be graded were the most challenging details.

How did the jacquard print on the knit tops come about?
It was actually about looking at the form of the body and Flyknit [upper] patterns when they are flat, which are really beautiful. Then, making them big and seeing how it looks in a garment. It was a great way to do a t-shirt.

The NikeLab Air Zoom LWP x Kim Jones marries inspiration from an original Zoom 95 upper with Air Max 1 last. Why did you select these particular silhouettes?
I like the fact that it has come from an old shoe but has become a completely new shoe. It took quite a few go-s to get it right. At first it was too chunky and then it was too skinny. I was thinking about a shoe that I would really like to wear and be proud of. To have a Nike sneaker is an amazing thing. It’s a real honor.

British heptathlete Katarina Johnson-Thompson in the NikeLab x Kim Jones Packable Windrunner
British heptathlete Katarina Johnson-Thompson in the NikeLab x Kim Jones Packable Windrunner

Are there any other sneakers from the Nike archives that you’d like to reimagine?
There are a few, actually… a Footscape would be interesting to work with, or just taking a few of my favorites and doing that mix-and-match and cut-and-paste to get to something new. So you are taking something that was at the forefront at its time, then bringing it back in a different way so it’s at the forefront of now, because the technology has changed so much and everything is so light and comfortable.

People wear sneakers all the time now, so comfort and practicality are the key things. That thing of “time is luxury” is also important to think about. If products can make things easier for you and more simple, that’s important in life — as well as aesthetics, obviously.

That brings us back to the overarching theme of the collection “packables,” and your love of travel. Why is travel valuable to you?
I love to find new things, do new stuff, see new places… I want to see the whole world before I die. Nature is a big part of my interests. You have to go a long way to find things now, but if you don’t go there you don’t know what you’re going to see.

It’s fine to look on the Internet or in a book, but I like to see, touch, look at things and be inspired by culture, wildlife, people… I’m quite sensory in that way. I do a bit of initial research on the Internet to see where I want to go, but you don’t know what you’re going to find on the corner when you get there. That’s the most exciting thing.

So what are the top five places you’ve visited?
Easter Island, Mongolia, tons of different countries in Africa — maybe Ethiopia, the Maldives, because it’s amazing. I love Siem Reap in Cambodia. I love India — Rajasthan, particularly… London, because it’s my hometown, tons of South America — the Galapagos Islands… Patagonia is amazing. Bhutan was really incredible.

To marry your love of travel with your interest in street culture and sportswear: Where do you see strong street fashion these days?
Tokyo for one, and I like LA at the moment. I like Sao Paolo. I haven’t been to Australia for a while, but the last time I went I thought it was really interesting and New Zealand, because there are a lot of homegrown designers who are experimenting with things.


The Kim Jones “Packable Sport Style” collection of footwear and apparel for both Men and Women will be available at and select NikeLab accounts on July 23rd. 

NikeLab x Kim Jones Air Zoom LWP //

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NikeLab x Kim Jones Packable Windrunners //

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