Last month, Kendrick Lamar and Reebok released a very well received Club C capsule collection. The follow-up comes this February as Reebok, with the help of Lamar, introduce the Club C 85 “Tonal Gum” pack.
Featuring five tonal suede renderings of the Club C equipped with sporty gum outers, the brands new “Hold Court” campaign with Lamar honors the origins of the tennis shoe and its journey to modern-day. “The Club is one of my favorite sneakers,” Kendrick expressed. “Clean, understated and beyond design. What the sneaker represents is important to me. Staying true to your roots and where you come from. Staying real.”