K-Swiss is celebrating Hispanic Heritage Month the right way by putting their good foot forward with the launch of the “Dreamers” Pack.
“To mark Hispanic Heritage Month we wanted to create something that had real meaning to our Hispanic customers and our community, not just another product gimmick,” said K-Swiss President Barney Waters. “While DREAMers come from across the world, more than 90% affected are of Hispanic heritage. The effort to find a permanent solution for DREAMers is extremely important to the Hispanic community and a cause close to our hearts; we wanted to create a meaningful program that could support much-needed funds and promote conversation around the challenges DREAMers are facing as well as the important work United We Dream will execute over the weeks and months ahead.”
While conscious efforts rise with awareness, funding is obviously a huge part, too. Because of this, 50% of proceeds generated by K-Swiss from the “Dreamer” Pack will be donated to United We Dream to fund renewal fees for DACA recipients.
Providing spirited takes on the Classic VN and ST529, the themed takes are backed by our good friend Hommy Diaz. “The bold ‘DREAMER’ letters on the upper of the ST529 were applied to read in the direction of the wearer as a metaphor to take a stand in support of Dreamers” said K-Swiss Senior Designer Hommy Diaz. “The Classic VN features the phrase ‘We Are All Dreamers’ within the translucent outsole, which also aligns with K-Swiss’ brand mission to inspire young entrepreneurs.”
The K-Swiss “DREAMER” Pack is live now at K-Swiss.