adidas can’t continue to successfully bolster a varied roster with just superstar talent like James Harden. The brand must also push their chips towards up and coming talent from the NBA Draft, in hopes that potential eventually becomes stardom.
Justise Winslow, the number 10 overall pick in the 2015 NBA Draft and former Duke Blue Devil, has officially signed with adidas Basketball. “I’m excited to be a part of adidas,” said Winslow. “I loved playing in their basketball shoes at adidas Nations and what they’ve been doing with Kanye and Originals is changing the game.”
Joining the likes of Derrick Rose, Damian Lillard, John Wall, Mike Conley Jr. and others, Winslow will be featured in a variety of upcoming adidas initiatives, including adidas’ global brand campaign which will coincide with the start of the NBA season.