Jordan Brand’s PARLOR23 is a Slice of Pizza (and Basketball) Heaven

Jordan Brand took over All-Star Weekend in Salt Lake City this year with its PARLOR23 installation.

Inspired by Michael Jordan’s “Flu Game” performance in Game 5 of the 1997 NBA Finals, the Jordan Brand PARLOR23 buildout played off of the rumor that his Airness’ pizza order was poisoned ahead of the pivotal game.

Fans who visited PARLOR23 were treated to slices of pizza while also getting an up-close look at the iconic Air Jordan 12 “Flu Game” shoes.

Additionally, those in attendance were also given an opportunity to customize a hoodie, purchase some of the latest Jordan Brand releases including the Air Jordan 1 High OG ’85 “Black/White” colorway, and much more.

Those at PARLOR23 also had the opportunity to test some of Jordan Brand’s latest signature shoes such as the Jordan Zion 2, the Jordan Luka 1, and the Air Jordan 37 Low.

Take a look at the PARLOR23 installation below, and keep it locked to Nice Kicks on Instagram and the Air Jordan release dates page for the latest news and drops.

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