Jordan Brand Honors Black History Month with Diverse Collection

Jan 16, 2019 | Darren Griffin |

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Nike’s annual Black History Month collection seemingly grows larger each year.

In 2019, alongside new releases from subsidiary Converse, Jordan Brand has one of the more interesting outputs. It both utilizes sneakers birthed in the mid ’80s and another, well, just a few weeks ago.

Air Jordan 1 BHM
Air Jordan 1 BHM

Leaning into Michael Jordan’s earliest signature silhouettes, the Air Jordan 1 (equipped with the Melo logo like the 2018 Air Jordan 1 BHM) and Air Jordan 2, the implementation of Russell Westbrook’s newly released Jordan Why Not Zer0.2 puts more than three decades between the styles in question. They’re joined in commonality by celebration; a celebration of African-American heritage, achievement and their contribution to sports.

Adorned in an assortment of national African patterns that converge to conceptually represent the notion of Afro-futurism in sport, there’s also an inclusionary sentiment that hovers above the collection as a whole.

Expect these releases from Jordan Brand for the Black History Month collection drop on February 2 at select retailers.

Jordan Why Not Zer0.2 BHM
Jordan Why Not Zer0.2 BHM
Air Jordan 2 BHM
Air Jordan 2 BHM

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